Case study - Botanical Plumbers
Case Study: Capturing Authentic Brand Storytelling for Botanical Plumbers
When Botanical Plumbers approached me for a branding photography project, they wanted imagery that would show their team in a real-world context—professional, approachable, and genuinely connected to the people they serve. Their aim was to build a visual identity that felt warm, trustworthy, and reflective of their everyday work.
The Brief
Botanical Plumbers were looking for images that went beyond standard promotional content. They wanted storytelling—scenes of their team engaging with clients, offering guidance, and working through common household plumbing issues. The goal was to bring viewers into a typical service experience and highlight the care that underpins their reputation.
The Shoot
We photographed the team during a home visit, focusing on natural interaction and the rhythm of their workflow. Instead of rigid posing, the team moved through the steps they’d normally take on a job while I captured moments of communication, decision-making, and hands-on expertise.
The visual mix included:
Client interaction – clear explanations, walking through issues, discussing solutions
Technical work – detailed shots of tools, inspections, and practical craftsmanship
Team profiles – relaxed portraits that show personality without feeling overly formal
Brand presence – uniforms, vehicles, and branded equipment subtly woven into the narrative
By shooting inside a lived-in home, the final gallery carries a sense of familiarity and relatability—exactly the feeling Botanical Plumbers wanted for their website, social media, and marketing materials.
The Outcome
The resulting images give Botanical Plumbers a genuine, cohesive visual identity that feels grounded in the experience they offer. Rather than relying on generic stock photos, they now have photography that reflects their real team, their process, and their commitment to service.
This project illustrates how thoughtful, narrative-driven photography can elevate a home-service business. Showing the people behind the work builds trust long before the first appointment is booked.
