Fashion and Lookbook Photography for Brisbane Boutiques and Retailers

For a boutique retailer, your imagery is your shopfront. Whether a customer discovers you on Instagram, your website, or an online store, the quality of your photography determines whether they stop scrolling , or keep going. Lookbook and ecommerce images that feel considered, on-brand, and beautifully lit are no longer a luxury. They're the difference between a browser and a buyer.

Tom MacDonald has directed and shot fashion campaigns with models for some of Queensland's best known retailers — including Wallace Bishop, Down to Earth Opals, and Rare Rabbit Accessories. Combined with his background photographing luxury goods and jewellery for Bonhams London and Brisbane's Margot McKinney, he brings a rare understanding of how to make product and people work together on camera to tell a coherent brand story.

Whether you need a full lookbook shoot, ecommerce product images, or campaign content for social and digital, every session is planned and directed to reflect your brand with precision, and delivered with the professionalism of a major agency without the major agency price tag.

Ready to elevate your brand imagery? Get in touch to discuss your next campaign.

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A woman with long brown hair, light makeup, and wearing a dark blue dress with short sleeves standing on a staircase with a gray handrail in front of a white brick wall. She is accessorized with a purple and pink necklace and matching earrings.
A woman in a long navy blue dress with a high slit, orange heels, and large white jewelry stands in front of a white brick wall with plants around her.
A woman stands on a balcony surrounded by green leafy plants, wearing a dark dress and a beaded necklace, looking contemplative.
A young woman in a peach-colored dress and purple jewelry sitting with her mouth closed, surrounded by flower bouquets wrapped in white paper.
Young woman in peach dress and purple necklace sitting among colorful flower bouquets at a flower shop.
A woman with long brown hair wearing a peach-colored dress and layered colorful necklaces standing in a minimalist room with white walls, orchids, and decorative vases on shelves.
A woman with short hair wearing a sleeveless, light-colored dress, standing against a dark background with blue lighting.
A woman with short, layered hair wearing a fitted, sleeveless, gradient dress in shades of beige and pink, standing against a blue background with her hand on her hip.
A woman with short hair and a tattoo on her left arm, wearing a sleeveless, pastel-colored dress, posing with her hands on her hips against a blue background.
A young woman in a blue dress sitting against a white brick wall surrounded by green plants and succulents, wearing pink and beige jewelry.
A woman in a blue dress leaning against a white brick wall with large aloe vera plants nearby.
A young woman in a blue dress with a beaded necklace standing against a concrete wall with a white brick section.
A woman in a blue dress with puffed sleeves and a beaded necklace stands against a textured concrete wall and a white brick wall.
Woman in a dark green sleeveless dress standing against a textured gray wall with one arm raised above her head.
A young woman with long brown hair and light makeup stands next to a white planter filled with large succulent plants, wearing a sleeveless dark green dress, a long necklace with large circular pendants, a bracelet, and showing a tattoo on her left w
A woman in a dark green sleeveless dress standing against a white brick wall and a stone wall, with her arms raised above her head, posing with a jewelry piece in an outdoor setting with large aloe vera plants nearby.
A woman with wet hair wearing a black top stands outdoors, leaning against a large piece of driftwood with a backdrop of tangled driftwood on a beach.
A woman wearing a black dress sitting on a sandy beach surrounded by driftwood, with the ocean and cloudy sky in the background.
A woman with short dark hair in a black sheer long-sleeve dress sitting on driftwood on a sandy beach with scattered driftwood and trees in the background.
Woman in a black dress standing on a sandy beach, with the ocean in the background.
A woman in a black dress standing in the ocean waves during sunset.
A woman in a white dress and leaf-shaped necklace standing against a textured orange wall.
A woman in a white dress with a large necklace, standing on a staircase with her arms raised behind her head. She is in front of a white wall decorated with large, abstract, terracotta-colored geometric wall art.
A woman in a white dress standing on staircase next to a swimming pool, with orange textured wall art behind her.
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A young woman with shoulder-length brown hair and light skin standing in front of a decorative concrete block wall, wearing a brown and pink plaid shawl over a light orange dress.
A young woman with light brown hair and blue eyes, wearing a plaid shawl, stands against a concrete wall with geometric cutouts.
A young woman with light brown hair and blue eyes, wearing a pink top and a multicolored scarf, standing against a white wall with geometric cutouts.
A young woman with long wavy brown hair, wearing a white shirt and beige beaded necklaces, smiling softly outdoors with greenery in the background.
A woman with long, wavy brown hair standing outdoors with green plants and a gray modern wall behind her, wearing a cream-colored dress with a pink statement necklace.
A woman with long red hair sitting against a dark wall, wearing a white dress and colorful jewelry, with green plants behind her.
A woman with light brown hair wearing a dark green dress and pink jewelry, posing with her left arm raised and her hand on her forehead against a plain light background.
A woman with brown hair and blue eyes wearing a sleeveless red dress and pink beaded jewelry, resting her arm on a wooden surface, with a neutral beige background.
A woman with brown hair wearing a white t-shirt, white pants, tan shoes, and a pink scarf, sitting on a wooden stool against a plain white background.
Woman in a velvet red dress with a wooden jewelry necklace and bracelet, standing behind a wooden table, touching her head with one hand, against a light background.
A woman with long wavy hair wearing a pastel-colored scarf, white leggings, and woven brown slippers, sitting on a small wooden stump against a plain white background.
A woman sits on a chair with a wooden tray in front of her, wearing a sleeveless maroon dress and matching jewelry, with a plain beige background
A woman with light brown wavy hair wearing a black spaghetti strap top, turquoise and gold jewelry, including earrings, a ring, and a pendant necklace, posing against a plain gray background.
Close-up of a woman with long brown hair wearing a black crocheted top, looking at the camera with a gentle smile, touching her chin with her right hand which has a ring, standing against a gray background.
Portrait of a woman with long dark hair, wearing jewelry including a necklace with a large pendant, earrings, and a ring with turquoise, posing with her hand near her face against a gray background.